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极米蝉联“行业一哥”宝座,投影行业还有哪些机会?
来源:未知 时间:2020-11-12 09:35

投影行业还在上半场

 

根据IDC最新发布的《2019年第四季度中国投影机市场跟踪报告》数据显示,2019年中国投影机市场总出货量累计达到462万台,同比增长6.3%。

 

QIZHONGJIAYONGXIAOFEITOUYINGJISHIHEXINTUIDONGLI,TONGBIZENGZHANG23%,CHUHUOLIANGCHAOGUO279WANTAI,YUSANNIANQIANZHENGGEXINGYEDEXIAOSHOUSHUJUDACHENGPINGSHOU,SINIANJIAN,TOUYINGXINGYEDEXIAOSHOULIANGFANLEYIFAN!

 

CHANGSHANGFANGMIAN,JIMIKEJIDECHUHUOLIANGFEICHANGLIANGYAN,2019NIANCHUHUOLIANGDA67.6WANTAI,SHICHANGFENEZHANBI15%,WEIMIANZHONGGUOTOUYINGJISHICHANGDIYIBAOZUO。

 

LAODAGENECHEJIMIZHIJIANHAICHALEYIGEAIPUSHENG,ZHEIBUSHIWANXIAOHUA。DUANDUANJINIAN,ZAIXIAOLIANGSHANG,GUOCHANPINPAIJIMIYIJINGBAJIWEILAODAGEAIPUSHENG、MINGJI、NECSHUAIZAILEHOUTOU。ZHEIBEIHOU,SHIJIMIDUONIANYILAIDUIZHINENGTOUYINGJISHUDECHUXINBUGAI,DUIJISHUHECHANPINDERUIYICHUANGXIN,SHIJIMIPINPAILIYUCHANPINLIBIAOSHENGDEZONGHEXINGCHENGGUO。

 

DANSHI,ZHEISHIFOUYIWEIZHEJIMIZHEIDIYIMINGDEBAOZUOJIUWENLENI?TOUYINGSHICHANGDEGEJUJIUZHEIYANGDINGLEMA?

 

HAICHADEYUAN,TOUYINGXINGYEHAIYUANWEIJINRUXIABANCHANG。

 

数据背后暗藏危机

 

DAHUOYINGGAIKEYIZHUYIDAO,IDCBIAOGEZHONG,JIMISHICHANGFENEWEI15%,ER“QITA”ZHEIYILANLIMIANDEZHANBIJINGGAODA58%,YEJIUSHISHUO,ZAI“QITA”ZHEIYISHICHANGKONGJIANJUDA,RUGUOBEIMOUCHANGSHANGZHENGHE,HAINENGZAIZAO4GEJIMI!

 

HUANYANZHI,JIBIANQIANGRUJIMI、JIANGUODENGZHIMINGDUJIAOGAODEPINPAIZAIPAOMAQUANDI,DANSHI,SHICHANGSHANGHAIYOUYIBANDUODEPINPAIZAINIKANBUDAODEDIFANGMOMOCHUHUO,WENWENDANGDANGDIZHUANQIAN。

 

如果你还没看懂,那鸟哥插一张手机行业的数据进行对比,就会更加直观。

 

YI2019NIANWEILI,SHOUJISHICHANGYIJINGSHICUNLIANGJINGZHENG。MEIZU、360、ZHONGXING、NUBIYADENGPINPAIXIANGJIBEIGUIRUQITA,ZHANBI6.5%,JIBIANQIZHONGMOUYIJIAJIANGQITADESHICHANGJIANBING,YEBUKENENGDUIHUAWEI、XIAOMIDENGLINGPAOZHEZAOCHENGWEIXIE。

 

HUIDAOTOUYINGXINGYE,WOMENKEYIJIANGQIGUIJIEWEIZENGLIANGDE“MAYISHICHANG”,JISHICHANGGAODUFENSAN,XINGYEBIAOZHUNMOHU,PINPAIBIANSHIDUBUGAO,XINXINGDEMAYIYIBANDE“XIAOCHANG”ZAICANSHISHICHANG。YIDANYOUYIZHIMAYICHENGWEIYIWANG,MASHANGJIUNENGGOUDIANFUYUANYOUGEJU。

 

在蚂蚁市场里,投影行业还有哪些机会?

 

价格细分,LED光源“千元机”还未出现王者

 

60YINGCUNDIANSHIZAOYISHARUQIANYUANJILINGYU,DANTOUYINGZAIQIANYUANJIAWEICHICHIMEIYOUFAZHAN,YIJIMIWEILI,REXIAOXINGHAOJIZHONGZAI2500YUANDANGJI3500YUANDANG,QIANYUANYINEIYOUYIKUANERTONGCHANPIN,XIAOLIANGHULVEBUJI。

 

市场上,千元机型暂时还没有一个叫得出名字的品牌,在消费的巨大浪潮下,蚂蚁市场“要么贵、要么差”的产品现状,让消费者没有好的选择,巨大的需求无从释放。但是从数据来看,消费者对千元机型的需求是非常旺盛的,这本身就是非常矛盾。

 

ZAISHUNIANQIANDESHOUJILINGYU,DEQIANYUANJIZHEDETIANXIA,HONGMIJIUSHIPINGJIEZHEQIANYUANJIDEGAOXINGJIABICHONGJINLEDAZHONGSHIYE,RUJINYIJINGSHUNLI“ZHUANZHENG”,NIANXIAOLIANGPOQIANYUANTAI,CHENGWEIXIAOMIDEZUOBANGYOUBEI,HERONGYAOZHENGMIANYINGGANG。SHEIJIANGCHENGWEITOUYINGLINGYUDE“HONGMI”NI?

 

领域细分,从家用到商用工程市场的“换轨超车”计划。

 

ZAIJIANGUJIAYONGXIAOFEIJISHICHANGDETONGSHI,SUIZHE“DAJIJIAN”GAINIANXINGQI,GEDATOUYINGJIPINPAIDUIGONGCHENGJISHICHANGZONGHETOURUHEZHONGSHICHENGDUKONGQIAN。QIZHONG,YOU3DIANBIAOXIANYINRENZHUMU。

 

新光源对旧光源的替代增长

 

激光光源产品取代灯泡趋势迅猛,占比超过44%,如光峰、明基、索尼;新光源HLD也斩获将近5%的市场份额,代表品牌为宝视来;

 

商用场景创新应用

 

随着消费产业升级,餐饮、KTV、宴会等泛娱乐化场景对于体验的升级需求更为旺盛,消费者不在满足“吃饱”的要求,而是要追求体验式、仪式感的享受。比如全息宴会厅、全景式KTV等超前项目,代表品牌视美乐、光峰、皓空。

 

交互显示互动投影

 

把交互技术与投影显示技术相结合,能够将任意平面变为触摸界面,动动手指就能进行交互操作,不再被屏幕束缚。


 

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投影行业远未到下半场。

 
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