七星彩开奖结果

 点睛创视
 
 
七星彩开奖结果 行业动态 技术论坛 返回
半年报:智能投影继续增长,大屏趋势不可挡
来源:未知 时间:2020-11-12 09:35
       2019年,市场经济低迷,传统家电市场陷入下行危机当中。智能投影作为新兴影音娱乐设备,保持着增长态势。根据奥维云网(AVC)全渠道推总数据显示,2019年上半年,智能投影市场销量为162.4万台,同比增长45.4%;销额35.9亿元,同比增长39.7%。

SHANGBANNIANTOUYINGSHICHANGCHENGXIANYIXIATEDIAN:

1. LIANGEQIZHANG,SHOUCUXIAOHUODONGYINGXIANGDA

市场规模的增长受促销影响大。分周度看,1月的天猫超品日和年货节活动期间销量增长明显,春节期间,随着许多中小型线下商户都闭门歇业,通过电商平台采购年货变得越来越流行。随着女性消费能力日渐突显,在互联网市场的竞争中,女性消费市场也成为了行业关注的焦点,“女王节”成为了在女性市场掘金的一个重要电商节点。618则是上半年zui重要的促销节点,根据奥维云网(AVC)线上监测数据,2019年618期间(19W22-19W25),智能投影市场销量为30.2万台,同比增长87%,销额为7亿元,同比增长106%。其中618当周销量突破10万台。

 

2. LINGXIANPINPAIGONGGUDIWEI,XINXIUPINPAIJUEQI

GENJUAOWEIYUNWANG(AVC)XIANSHANGJIANCESHUJUXIANSHI,2019NIANSHANGBANNIANPINPAIGEJUZHONG,JIMIHEJIANGUOBAOCHIZHEQIANERDEWEIZHI。JIMIHEJIANGUOZUOWEIZHINENGTOUYINGXINGYEDEXIANXINGZHE,YIZHICHENGDANZHELINGJUNZHEDEJIAOSE。FENBIELIANSHOUBAIDUHEALIHOU,ZAICHANPINSHEJI、XINXINGJISHU、QUDAOBUJU、FUWUTIXIDENGDUOFANGMIANJINGGENGXIZUO,JINYIBUGONGGULEQITOUBUDIWEI。

XINXIUPINPAIKAISHIJUEQI,TIANMAOMOPING、XIAOMI、DANGBEI、DAYANCHENGDENGPINPAIBIAOXIANLIANGYAN。TIANMAOMOPINGPINGJIEZHEGAOZHONGDIDUANWANZHENGDECHANPINBUJU、YUSHENGJULAIDEQUDAOYOUSHI,YIJIDACUSHIBUYIYULIDEJIANGJIAFUDU,SHANGBANNIANXIAOLIANGZHANGFUJIAODA。XIAOMISUIRANBUJUZHINENGYINGJIANSHIJIANJIAOZAO,DAN2018NIAN5YUECAIJINRUZHINENGTOUYINGSHICHANG,2019NIANTUICHUGENGXIAOQIAO、GENGGAOXINGJIABIDEMIJIATOUYINGYIQINGCHUNBANHOUSHOUDAOHUANYING,FENETISHENG。DANGBEIZUOWEIGUONEIZHINENGDAPINGRUANJIANXINGYEDEGONGSI,JINNIANYEBAMUGUANGMIAOZHUNZAILEZHINENGTOUYINGLINGYU,XIANHOUFABULE3KUANCHANPIN,PINGJIEZHEJIAOGAODEXINGJIABI,SHICHANGBIAOXIANBUCUO。ZUOWEIALIBABA、TENGXUNHEWANGYIDEYINGYINSHEBEIGONGYINGSHANG,DAYANCHENGQIANGSHITUWEI,CHANPINXULIE、XIANSHANGXIANXIAQUDAODOUBUDUANWANSHAN。

3.CHANPINSHENGJI,LIANGDUTISHENG,FENBIANLVFHDPUJI

 

亮度指标是衡量投影机性能的关键指标之一,亮度将决定消费者的观影感受。受制于重量、体积、成本等因素,智能投影市场上以低流明为主,根据奥维云网(AVC)线上监测数据,2019年上半年,500流明以下亮度段市场份额为58.2%,下降了3.0个百分点。500-1000流明增长zui快,增长了3.3个百分点,市场份额达到21.6%,主要是因为极米、坚果、小米、大眼橙等品牌该流明段的产品销量上涨。2000流明以上的高亮度段份额微增,主要是超高压汞灯产品,如坚果的商务投影、传统投影厂商明基、奥图码的家用产品销量增加。


       随着1080P产品价格降至2019年上半年的3288元,智能投影市场的主销分辨率已经完成从WXGA向FHD的转变。根据奥维云网(AVC)线上监测数据显示,2019年上半年,WXGA的市场份额从2018年同期的46.7%降至21.6%,而FHD的销量达到35.4%,较2018年上半年增长13.5个百分点。FHD快速普及的同时,4K也开始渗透,2019年上半年4K产品增多,4K UHD的渗透率为0.9%。

 

4.YUYINSHIBIEYINGYONGGUANGFAN,XINJISHUBUDUANYONGXIAN

人工智能的研究走出实验室,开始大规模的商业化应用。为了体现产品的差异性,越来越多的企业开始在投影仪上应用语音识别功能。根据奥维云网(AVC)线上监测数据,2019年上半年,支持语音识别的智能投影产品占比为47.8%,较去年增长22.3个百分点。其中,第二季度语音识别销量份额首次超过5成,达到55.5%。

 

XINJISHUBUDUANYONGXIAN,WEISHICHANGZENGTIANLEGENGDUODESECAI。ZIDONGDUIJIAODECHUXIANJIEJUELETOUYINGCHANPINRESHIJIAOHOUXUYAOPINFANSHOUDONGDIAOJIAODEWENTI;CHUKONGTOUYINGZHUDARENJIJIAOHU,KEJIANGRENYIPINGMIANHUASHENJIAOHUCHUKONGJIEMIAN;ZIDONGTIXINGJIAOZHENGTONGGUODUOWEIDINGWEIHEHUAMIANZHINENGSUOFANGJISHU,DUITOUYINGHUAMIANZAIYIDONGFANWEINEIJINXINGXIAOZHENG,SHITOUYINGBUZAISHOUJIAODUQINGXIEXIANZHI。

5. YINGYONGCHANGJINGKUOZHAN,XIFENSHICHANGJUEQI

ZHINENGTOUYINGSHICHANGJINLIANGNIANCHENGXIANCHUGAOSUZENGZHANGDETAISHI,XIYINLEYUELAIYUEDUODECANYUZHUTI,WEILEHUODEGENGDUODESHICHANGKONGJIAN,QIYEKAISHITANSUOKETINGYIWAIDESHIYONGCHANGJING。

SHANGWUTOUYINGDEDEZHINENGHUAQUSHIBUDUANSHENGWEN,BAOKUOJIMI、JIANGUO、DINGDING、SHENHUADENGZAINEIDEQIYEKAISHIBUJUSHANGWUSHICHANG。GENJUXIANGGUANYANJIUJIGOUDESHUJUXIANSHI,ERTONGXIAOFEISHICHANGGUIMOYIJIEJIN4.5WANYIYUAN,QIZHONGERTONGYULEXIAOFEISHICHANGDEGUIMOTUPO4600YIYUAN。TOUYINGSHICHANGZHONGCHUXIANLEZHUANWEIERTONGERDAZAODETOUYINGJICHANPIN,ZHUDAJIAODIDELANGUANG、CHAODADEPINGMUHEFENGFUDEZAOJIAOZIYUAN,LAIXIYINJIAZHANGDEGUANZHU。ZAIXIANKGESHICHANGYIJUNTUQI,SHUJUXIANSHI,2017NIANZAIXIANYINLEFANYULESHICHANGDEZONGTIGUIMODADAO330YIYUAN,YUJIDAO2023NIANJIANGZENGZHANGZHI2152YIYUAN。YINGYUNERSHENGDEKGETOUYINGYI,PEIBEIZHUANYEDEMAIKEFENGHEYINXIANG、ZHUANSHUKGEJIEMIAN,ZENGTIANLEXIAOFEIZHEDEYULEFANGSHI。

2019NIANYUCE,ZHINENGTOUYINGSHICHANGGUIMOJIANGDA368WANTAI

CONGXINGYEFAZHANKAN,SUIZHEIoTDEFAZHAN,WANWUHULIANCHENGWEIQUSHI,ZHINENGTOUYINGZHENGZAIRONGRUIoTSHENGTAIQUAN。KUOZHANJIATINGYULEGONGNENG,DAZAOZHINENGJIAJUSHENGTAI,CONGDANYIDESHIPINBOFANGZHUANWEIJIATINGZHINENGZHONGDUANDEZAITIZHIYI,JIANGJIDATISHENGZHINENGTOUYINGDESHENGMINGLI。

CONGCHANYELIANKAN,ZHINENGTOUYINGDECHANYELIANYIJINGFEICHANGCHENGSHU,XINJISHUDEYINGYONGJIANGCUJINCHENGBENDEJINYIBUXIAJIANG,CONGERDAIDONGZHONGDUANCHANPINJIAGEDEXIAJIANG。

CONGQIYEDUANKAN,ZAIHONGGUANHUANJINGBOGUIYUNJUEDEZHUANGTAIXIA,HUIYOUGENGDUOKUAJIEPINPAIJINRUZHINENGTOUYINGSHICHANG。PINPAIDEZENGDUOCUSHIJINGZHENGGENGJIAJILIE,DANYEWEIXIAOFEIZHEDAILAILECHAYIHUADECHANPIN。

CONGXIAOFEIZHERENZHIKAN,XIAOFEIZHEZHENGZAIZOUXIANGCHENGSHUHELIXINGHUA,DUIDIANSHIDEXUQIUZHUJIANJIANRUO,DUIZHINENGTOUYINGDEYONGYOUJIAZHIBIANGAO。TONGSHI,SUIZHEXIAOCHICUNBUNENGMANZURENMENDERICHANGXUQIU,DAPINGKUANKUODESHIYE、CHENJINSHIXIANGSHOU,YIJIBIZHENDESHITINGLEQUCHENGWEIGENGDUOXIAOFEIZHEDEZHUIQIU。

YINCI,AOWEIYUNWANG(AVC)YUCE,2019NIANZHINENGTOUYINGSHICHANGXIAOLIANGJIANGDA367.8WANTAI,TONGBIZENGZHANG40.8%;XIAOE84.6YIYUAN,TONGBIZENGZHANG42.2%。

 
分享到:

联系我们

 

电话:0755-86708646

 

邮箱:Info@adbonuz.com

 

总部:

广东省深圳市宝安区新安街道龙井社区
龙井二路1号东江豪苑506F

 

研发部:

广东省深圳市南山区深圳湾科技生态园6栋801

Copyright © 2002-2017 点睛创视 版权所有