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2018年智能投影行业发展现状及趋势分析 五大利好因素推动实现快速发展
来源:未知 时间:2020-11-12 09:36

ZHINENGTOUYINGXINGYEPENGBOXINGQI ZIBENFENFENBUJUFAZHAN

ZAIRENGONGZHINENGHEWULIANWANGJISHUFAZHANDEDAILINGXIA,ZHINENGJIAJUREDUBUJIAN,KETINGYULEJINRUDUOZHONGDUANBINGCUNDESHIDAI,GELEIYULEYINGYINSHEBEICENGCHUBUQIONG。ZHINENGTOUYINGZUOWEIXINXINGZHINENGXIANSHICHANPIN,NENGYIYUSHOUJI、DIANSHILEISIDEJIAGEJIXIAOFEIZHEDAILAICHANGKUAIDEDAPINGTIYAN,YUELAIYUESHOUDAOXIAOFEIZHEDEQINGLAI,XINGYEPENGBOXINGQI。YISHIJIAN,WULUNSHIXINXINGTOUYINGQIYE,HAISHIZIBENYUCHUANTONGJIADIANCHANGSHANG,FENFENJIARUDAOZHEICHANGZHINENGTOUYINGDESHENGYANZHONG,TUICHENCHUXIN。

2018NIAN,TOUYINGCHANYEZAICIJINRU“ZIBENGUANJIANNIAN”。JIMI、JIANGUO、DAYANCHENGDENGQIYEXIANGJIHUODETOUZI,WEICHANYEDAILAILECHAO12YIYUANDEJUEZIJINZHICHI,QIYEJIASUCHANPINDEYANFAHEDIEDAI,KUOZHANXIANXIAQUDAOHEFUWUTIXIDEBUJU。TONGSHI,BUSHAOTOUYINGXINGYEYIWAIDEPINPAIKAISHIJINRU。2018NIAN,BATYIBUTONGXINGSHIRUJU,XIAOMI、CIBN、XIAOGOUJIQIREN、DANGBEIDENGBUTONGLINGYUDEQIYEYEFENFENBUJU。JUSHUJUXIANSHI,2018NIANZHINENGTOUYINGSHICHANGZAISHOUPINPAISHUDADAO151GE。

XIANXIAQUDAOKUOZHANG,XIANSHANGXIANXIAJIASURONGHE。XIANSHANGQUDAOJIXUZENGZHANG,ZHUYAOZAIYUPINDUODUO、WANGYIYANXUANDENGXINXINGXIANSHANGQUDAOCHUXIAN,HULIANWANGPINPAIZAIQIYOUSHIQUDAOJIXUFALI,YIJICHUANTONGTOUYINGQIYEJIDAILISHANGBUJUXIANSHANG。ZHINENGTOUYINGCHANGSHANGYEZAIJIAQIANGXIANXIAQUDAODEYUNZUO,SHITIDIANDEJIANSHEFUGAIDAOGENGDUODERENQUN。XINLINGSHOUDECHUXIANTUIDONGLEXIANSHANGXIANXIADERONGHE,ZHINENGTIYANDIAN、YINGYINTIYANZHUANQUDENGFENGFUZHENSHIDECHANGJINGCUJINLEZHINENGTOUYINGCHANPINDEXIAOSHOU。

YUCE2019NIANZHINENGTOUYINGSHICHANGXIAOLIANGJIANGTUPO400WANTAI

MUQIAN,ZHINENGTOUYINGXINGYEYIXIANSHANGQUDAOWEIZHU,DIANSHANGPINGTAIDECUXIAOJIDADIYINGXIANGZHESHICHANGXIAOLIANGDEBIANHUA,YOUQISHINIANZHONGHENIANZHONGLIANGGEDADECUXIAOJIE,SHICIJIXIAOFEIZHEDELIQI。JUSHUJUXIANSHI,2018NIAN618QIJIANHESHUANG11QIJIAN,ZHINENGTOUYINGXIAOLIANGTONGBIFENBIEZENGZHANG123%HE64%。PINPAIZHUANSHUTESEDE“PINPAIRI”HUODONG,YEYOUXIAOLADONGDUANQIXIAOSHOUYEJI,QIESUZAOCHUCHAYIHUADEPINPAIXINGXIANG。

据前瞻产业研究院发布的《投影机行业市场研究及投资预测分析报告》统计数据显示,2017年智能投影市场销量已达到129万台,销售额达到26.9亿元。随着投影技术的进步,市场的扩大,智能投影在2018年加速普及,销量激增,越来越多的家庭开始接触并使用投影产品。截止至2018年底,智能投影市场销量达到了261万台,同比增长102%。销售额达到了59.5亿元。2018年投影市场量额爆发式增长,进入了飞速发展期。随着技术的不断改进,成本继续下降。预测2019年,智能投影市场销量将突破400万台,达到415万台,同比增长59%,销售额也将达到91.6亿元。

 

SHUJULAIYUAN:QIANZHANCHANYEYANJIUYUANZHENGLI

 

2018NIANZHINENGTOUYINGSHIXIANKUAISUZENGZHANGYUANYINFENXI

1、TOUYINGCHANPINBUDUANSHENGJI,GENGHAODEMANZUXIAOFEIZHEXUQIU——TOUYINGDEYIDAZHONGYAOJINGZHENGYOUSHIBIANSHIQILIANGDU。ERZAILIANGDUSHANG,BUSHAOTOUYINGPINPAIQIYEZAIZHEIFANGMIANXIALESHENGONGFU,QIZHONGJIAGEZHANBIANSHIYIDALIANGDIAN。QIANLIUMINGPINPAITOUYINGYI2018NIANQISHICHANGFENEZENGZHANG4.6GEBAIFENDIAN;ZAIFENBIANLVSHANG,SUIZHEYIDAPI3000YINEIDE1080PCHANPINDEWENSHI,CHANPINJINRUPINGJIASHIDAI,JIAGEDEXIAJIANGDAIDONG1080PKUAISUPUJI,SHICHANGFENEDADAO32%,4KYEKAISHIBUJU;GONGNENGSHANG,ZHICHI3D、DUOPINGHUDONG、TIXINGXIAOZHENGDENGYIJINGCHENGWEIBIAOPEI,FENEJUNCHAOGUO70%,ZIDONGDUIJIAOKUAISUFAZHAN,XIAOLIANGZHANBIDADAO28%,YUYINSHIBIESHENTOULVBUDUANTISHENG,BINGCONGJINCHANGXIANGYUANCHANGFAZHAN。KEJIAN,SUIZHECHANPINDEBUDUANGENGXINHUANDAI,TOUYINGCHANPINBUDUANSHENGJI,YIGENGHAODEMANZUXIAOFEIZHEXUQIU。

2、XINGYEXIYINLIGAO,HUODEZIBENHEPINPAIDEQINGLAI

2018NIAN,TOUYINGCHANYEZAICIJINRU“ZIBENGUANJIANNIAN”。JIMI、JIANGUO、DAYANCHENGDENGQIYEXIANGJIHUODETOUZI,WEICHANYEDAILAILECHAO12YIYUANDEJUEZIJINZHICHI,QIYEJIASUCHANPINDEYANFAHEDIEDAI,KUOZHANXIANXIAQUDAOHEFUWUTIXIDEBUJU。TONGSHI,BUSHAOTOUYINGXINGYEYIWAIDEPINPAIKAISHIJINRU。2018NIAN,BATYIBUTONGXINGSHIRUJU,XIAOMI、CIBN、XIAOGOUJIQIREN、DANGBEIDENGBUTONGLINGYUDEQIYEYEFENFENBUJU。

3、PINGTAICUXIAOLIDUZENGQIANG,PINPAIRIYONGXIAN

ZHINENGTOUYINGXINGYEYIXIANSHANGQUDAOWEIZHU,DIANSHANGPINGTAIDECUXIAOJIDADIYINGXIANGZHESHICHANGXIAOLIANGDEBIANHUA,YOUQISHINIANZHONGHENIANZHONGLIANGGEDADECUXIAOJIE,SHICIJIXIAOFEIZHEDELIQI。AOWEIYUNWANG(AVC)XIANSHANGJIANCESHUJUXIANSHI,2018NIAN618QIJIANHESHUANG11QIJIAN,ZHINENGTOUYINGXIAOLIANGTONGBIFENBIEZENGZHANG123%HE64%。PINPAIZHUANSHUTESEDE“PINPAIRI”HUODONG,YEYOUXIAOLADONGDUANQIXIAOSHOUYEJI,QIESUZAOCHUCHAYIHUADEPINPAIXINGXIANG。

WUDALIHAOYINSUTUIDONGZHINENGTOUYINGXINGYEFAZHAN

1、SUIZHESHIGONGYINGLIANBUDUANCHENGSHU,CHENGBENJIANGDITUIDONGJIAGEXIAJIANG。

2、CANYUZHEJIXUZENGJIA,WEISHICHANGDAILAIHUOLIDETONGSHI,TONGSHIJINGZHENGYEYUJIAJILIE。

3、XINJISHUDEYONGXIANDAIDONGLECHANPINDESHENGJI,TIGAOSHEHUIXIAOLVDETONGSHI,YEDAKAILEDUIWEILAIDEXIANGXIANG。

4、DIANYINGSHICHANGDEFANRONGFAZHANHEDAPINGDIANSHISHENTOULVDETISHENGZHENGMINGLEXIAOFEIZHEDEDAPINGXUQIU。

5、SHIXIAOFEIZHEDERENZHIZHENGZAIZOUXIANGCHENGSHUHUAHELIXINGHUA。

WEILAI,ZAIDUOFANGXIESHOUZHIXIA,ZHINENGTOUYINGCHANPINJIANGHUIXIANGZHEGAOLIANGDU、DAPINGHUA、CHANGJINGHUABUDUANZENGJIADENGFANGXIANGKUAISUFAZHAN,ZHENGGEXINGYEFAZHANSHIXIANXINDEFEIYUE。YUCITONGSHI,RENMENYEJIANGXIANGSHOUDAODUOYUANHUADEYULESHENGHUO。


 

 
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